When people think of PBS, many imagine educational, safe, and even boring programs. ITVS’s films break that mold. Just in time for Halloween, we created a campaign using four programs in our arsenal that warn about the dangers of data collection, facial recognition, and social media apps. We wove these into a horror-like trailer that gets the audience to think: what if truth is scarier than fiction?
I wrote, directed, and produced the videos and supervised the graphic assets for this campaign.