Truth is Scarier Than Fiction
andreabloomWhen people think of PBS, many imagine educational, safe, and even boring programs. ITVS's films break that mold. Just in time for Halloween, we created a campaign using four programs in our arsenal that warn …
Your Summer Travel Watchlist
andreabloomThis past summer we did a fun trip-themed campaign to promote the best Independent Lens films on streaming. I produced, developed, and wrote a video promo and the copy for an Instagram carousel. The look …
Try Harder!
andreabloomTry Harder! explores the pressures of being a high-achieving student at one of America's top public schools. I produced the 360 campaign for this film, including event media, video, and social content. Above is the …
The People v.
andreabloomI developed, researched, and wrote the Webby Award-winning YouTube series The People v., in collaboration with Complexly, who provided production and editorial services. These episodes were created as content marketing tools and companion pieces for …
Philly D.A.
andreabloomPhilly D.A. was the first major docuseries for Independent Lens on PBS. I scripted and produced the above promo for episode 4, as well as the social promo released on April 20 (targeting a younger, …
Coded Bias
andreabloomThe film Coded Bias warns about the dangers of social algorithms. Knowing that any ad we put out would be targeted using those same algorithms, I decided to go meta and break the 4th wall. …
The Donut King
andreabloomWhat's better than donuts?! When I had a chance to concept, write, and produce the campaign for the film The Donut King, I ate it up. Above is the film's :30 teaser, and below are some …
Belly of the Beast
andreabloomI produced the promos and cold open for this important documentary about illegal sterilizations in women’s prisons and the two women who wage a near-impossible battle to stop them. To create an effective campaign for …
Adobe 1-Minute Tutorials
andreabloomI produced several films for a fun, 1-minute tutorial series with Adobe Creative Cloud. The series teaches viewers on Facebook and YouTube interesting and useful techniques for a range of creative products, including Premiere, After Effects, …
Coke x Adobe x You
andreabloomCoke and Adobe invited artists and designers to develop short films, animations, and graphics inspired by Coke and the 2020 Olympics in Toyko. I produced this film as part of their social media campaign to …
What is the Anthropocene?
andreabloomI wrote and produced this animated explainer introducing Smithsonian viewers to the concept of the Anthropocene – a new geologic epoch delineated by humanity's impact on the planet. The first in a multi-part series, this film describes the …
National Portrait Gallery
andreabloomI wrote and produced a series of nine videos in support of the National Portrait Gallery exhibition The Outwin 2016: American Portraiture Today. Primarily created for social media channels and YouTube, the videos also played together as a loop within the exhibition. Below, first …
Life Noggin
andreabloomI wrote over a dozen scripts for the educational science series Life Noggin, including episodes about space, medicine, geology, biology, and technology. For each script, I performed detailed research and fact-checking to ensure we held …
DNews
andreabloomWhile working with Discovery Communications, I produced over 300 episodes of DNews (now called Seeker), a science and technology web series with over 2 million YouTube subscribers. I was responsible for the creative vision of the show …
Ask Smithsonian
andreabloomI produced over a dozen episodes of Ask Smithsonian, an editorial web series that answered intriguing questions about science, history, and culture. The show tackled everything from why flamingos stand on one leg to how bodies …
Renwick Gallery
andreabloomWhen the Renwick Gallery reopened after a two year renovation, they needed a campaign to tell visitors they were back. I supervised the creation of two videos: 2-minute film that explored their opening exhibition, WONDER, and …
Reboot The Suit
andreabloomWhen the Smithsonian Institution launched its first ever Kickstarter project to conserve, digitize, and display Neil Armstrong's spacesuit in the National Air and Space Museum, they knew video would be an integral part of the campaign. I produced …
