Try Harder! explores the pressures of being a high-achieving student at one of America’s top public schools. Above is the :30 promo I produced for the campaign. Below are examples of the Instagram filter quiz I created with an AR designer to attract our target millennial audience.
Category: Film and Television
Philly D.A. was the first major docuseries for Independent Lens on PBS. I scripted and produced the above promo for episode 4, as well as the social promo released on April 20 (targeting a younger, millennial audience). I also post-produced a behind-the-scenes Q&A with the directors.
I researched, wrote, and developed the Webby Award-winning YouTube series The People v., in collaboration with Complexly. This series served as a companion piece and marketing tool for the PBS docuseries Philly D.A. We went from story ideas to four published episodes in just a month. I served as both a primary writer and script editor, and I post-produced all episodes.
I produced the promos and cold open for this important documentary about illegal sterilizations in women’s prisons and the two women who wage a near-impossible battle to stop them. To create an effective campaign for the film, we had to balance the drama inherent in the story with the sensitivity of the subject matter.