When people think of PBS, many imagine educational, safe, and even boring programs. ITVS’s films break that mold. Just in time for Halloween, we created a campaign using four programs in our arsenal that warn about the dangers of data collection, facial recognition, and social media apps. We wove these into a horror-like trailer that gets the audience to think: what if truth is scarier than fiction?
I wrote, directed, and produced the videos and supervised the graphic assets for this campaign.
This past summer we did a fun trip-themed campaign to promote the best Independent Lens films on streaming. I produced, developed, and wrote a video promo and the copy for an Instagram carousel. The look and feel carried over into our email signature and newsletter images.
Try Harder! explores the pressures of being a high-achieving student at one of America’s top public schools. I produced the 360 campaign for this film, including event media, video, and social content. Above is the :30 promo I developed for broadcast and the web. Below are examples of our social deliverables: an Instagram filter and animated gifs I produced to attract our target millennial audience.
I developed, researched, and wrote the Webby Award-winning YouTube series The People v., in collaboration with Complexly, who provided production and editorial services. These episodes were created as content marketing tools and companion pieces for the PBS docuseries Philly D.A. We went from story ideas to four published episodes in just a month. I served as both a primary writer and script editor, and I post-produced all episodes.
Philly D.A. was the first major docuseries for Independent Lens on PBS. I scripted and produced the above promo for episode 4, as well as the social promo released on April 20 (targeting a younger, millennial audience). I also post-produced a behind-the-scenes Q&A with the directors.
The film Coded Bias warns about the dangers of social algorithms. Knowing that any ad we put out would be targeted using those same algorithms, I decided to go meta and break the 4th wall. This promo won a 2022 Silver Telly Award.
The same strategy was mirrored in the film’s official trailer, below, which I also wrote and produced.
What’s better than donuts?! When I had a chance to concept, write, and produce the campaign for the film The Donut King, I ate it up.
Above is the film’s :30 teaser, and below are some of the social assets I directed. Warning: You may not want to watch on an empty stomach!
I produced the promos and cold open for this important documentary about illegal sterilizations in women’s prisons and the two women who wage a near-impossible battle to stop them. To create an effective campaign for the film, we had to balance the drama inherent in the story with the sensitivity of the subject matter.