When people think of PBS, many imagine educational, safe, and even boring programs. ITVS’s films break that mold. Just in time for Halloween, we created a campaign using four programs in our arsenal that warn about the dangers of data collection, facial recognition, and social media apps. We wove these into a horror-like trailer that gets the audience to think: what if truth is scarier than fiction?
I wrote, directed, and produced the videos and supervised the graphic assets for this campaign.
This past summer we did a fun trip-themed campaign to promote the best Independent Lens films on streaming. I produced, developed, and wrote a video promo and the copy for an Instagram carousel. The look and feel carried over into our email signature and newsletter images.
Try Harder! explores the pressures of being a high-achieving student at one of America’s top public schools. I produced the 360 campaign for this film, including event media, video, and social content. Above is the :30 promo I developed for broadcast and the web. Below are examples of our social deliverables: an Instagram filter and animated gifs I produced to attract our target millennial audience.
I developed, researched, and wrote the Webby Award-winning YouTube series The People v., in collaboration with Complexly, who provided production and editorial services. These episodes were created as content marketing tools and companion pieces for the PBS docuseries Philly D.A. We went from story ideas to four published episodes in just a month. I served as both a primary writer and script editor, and I post-produced all episodes.
Philly D.A. was the first major docuseries for Independent Lens on PBS. I scripted and produced the above promo for episode 4, as well as the social promo released on April 20 (targeting a younger, millennial audience). I also post-produced a behind-the-scenes Q&A with the directors.
The film Coded Bias warns about the dangers of social algorithms. Knowing that any ad we put out would be targeted using those same algorithms, I decided to go meta and break the 4th wall. This promo won a 2022 Silver Telly Award.
The same strategy was mirrored in the film’s official trailer, below, which I also wrote and produced.
What’s better than donuts?! When I had a chance to concept, write, and produce the campaign for the film The Donut King, I ate it up.
Above is the film’s :30 teaser, and below are some of the social assets I directed. Warning: You may not want to watch on an empty stomach!
I produced the promos and cold open for this important documentary about illegal sterilizations in women’s prisons and the two women who wage a near-impossible battle to stop them. To create an effective campaign for the film, we had to balance the drama inherent in the story with the sensitivity of the subject matter.
I produced several films for a fun, 1-minute tutorial series with Adobe Creative Cloud. The series teaches viewers on Facebook and YouTube interesting and useful techniques for a range of creative products, including Premiere, After Effects, Illustrator, and XD. The above video explores how to recolor an image in Illustrator, while the below film teaches editors how to make a ghost effect.
Coke and Adobe invited artists and designers to develop short films, animations, and graphics inspired by Coke and the 2020 Olympics in Toyko. I produced this film as part of their social media campaign to entice creators to submit their art.
I wrote and produced a series of nine videos in support of the National Portrait Gallery exhibition The Outwin 2016: American Portraiture Today. Primarily created for social media channels and YouTube, the videos also played together as a loop within the exhibition.
Below, first prize winner Amy Sherald shares her technique, and Jerry Saltz, Senior Art Critic for New York Magazine, talks about the jury process.
When the Renwick Gallery reopened after a two year renovation, they needed a campaign to tell visitors they were back. I supervised the creation of two videos: 2-minute film that explored their opening exhibition, WONDER, and a 30-second sizzle for social media and broadcast. The videos capture the magic of WONDER for all to see.
When the Smithsonian Institution launched its first ever Kickstarter project to conserve, digitize, and display Neil Armstrong’s spacesuit in the National Air and Space Museum, they knew video would be an integral part of the campaign. I produced and coordinated the main campaign video, which ran on the Kickstarter project page, Facebook, Twitter, and other social media platforms. I also produced several videos updating supporters during the campaign. The project soared past its initial goal of $500,000 in just five days, ultimately raising nearly $720,000.