Category: Campaign

One Child Nation

I had the pleasure of producing the promotional campaign for the film One Child Nation on Independent Lens. I helped concept, write, and manage a package of assets including this :30 promo, a :20 promo, three social videos, an Instagram still carousel, and a cold open for the film.

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Belly of the Beast

I produced the promos and cold open for this important documentary about illegal sterilizations in women’s prisons and the two women who wage a near-impossible battle to stop them. To create an effective campaign for the film, we had to balance the drama inherent in the story with the sensitivity of the subject matter.

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Adobe 1-Minute Tutorials

I produced several films for a fun, 1-minute tutorial series with Adobe Creative Cloud. The series teaches viewers on Facebook and YouTube interesting and useful techniques for a range of creative products, including Premiere, After Effects, Illustrator, and XD. The above video explores how to recolor an image in Illustrator, while the below film teaches editors how to make a ghost effect.

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Medallia Anthem

I helped stop time in this new anthem video for Medallia. To visualize the idea that data can be captured in the blink of an eye, we moved our camera around actors doing the mannequin challenge and added special effects both practically and in post. I produced this film in support of Medallia’s rebranding efforts, and it served as the centerpiece of their social campaign.

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Coke x Adobe x You

Coke and Adobe invited artists and designers to develop short films, animations, and graphics inspired by Coke and the 2020 Olympics in Toyko. I produced this film as part of their social media campaign to entice creators to submit their art.

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National Portrait Gallery

I wrote and produced a series of nine videos in support of the National Portrait Gallery exhibition The Outwin 2016: American Portraiture Today. Primarily created for social media channels and YouTube, the videos also played together as a loop within the exhibition.

Below, first prize winner Amy Sherald shares her technique, and Jerry Saltz, Senior Art Critic for New York Magazine, talks about the jury process.

 

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Renwick Gallery

When the Renwick Gallery reopened after a two year renovation, they needed a campaign to tell visitors they were back. I supervised the creation of two videos: 2-minute film that explored their opening exhibition, WONDER, and a 30-second sizzle for social media and broadcast. The videos capture the magic of WONDER for all to see.

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Reboot The Suit

When the Smithsonian Institution launched its first ever Kickstarter project to conserve, digitize, and display Neil Armstrong’s spacesuit in the National Air and Space Museum, they knew video would be an integral part of the campaign. I produced and coordinated the main campaign video, which ran on the Kickstarter project page, Facebook, Twitter, and other social media platforms. I also produced several videos updating supporters during the campaign. The project soared past its initial goal of $500,000 in just five days, ultimately raising nearly $720,000.

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