Try Harder! explores the pressures of being a high-achieving student at one of America’s top public schools. Above is the :30 promo I produced for the campaign. Below are examples of the Instagram filter quiz I created with an AR designer to attract our target millennial audience.
Philly D.A. was the first major docuseries for Independent Lens on PBS. I scripted and produced the above promo for episode 4, as well as the social promo released on April 20 (targeting a younger, millennial audience). I also post-produced a behind-the-scenes Q&A with the directors.
I researched, wrote, and developed the Webby Award-winning YouTube series The People v., in collaboration with Complexly. We went from story ideas to four published episodes in just a month. I served as both a primary writer and script editor, and I post-produced all episodes. This series served as a companion piece to the PBS docuseries Philly D.A. It looks in-depth at the topics of Cash Bail, Juvenile Justice, Extended Probation, and Qualified Immunity.
I produced the promos and cold open for this important documentary about illegal sterilizations in women’s prisons and the two women who wage a near-impossible battle to stop them. To create an effective campaign for the film, we had to balance the drama inherent in the story with the sensitivity of the subject matter.
I produced several films for a fun, 1-minute tutorial series with Adobe Creative Cloud. The series teaches viewers on Facebook and YouTube interesting and useful techniques for a range of creative products, including Premiere, After Effects, Illustrator, and XD. The above video explores how to recolor an image in Illustrator, while the below film teaches editors how to make a ghost effect.
To visualize how data can be captured in the blink of an eye, we “stopped time” in this brand video for Medallia. Using a combination of both practical and post effects, we managed to make one moment last for 20 seconds. I produced this video in support of Medallia’s rebranding efforts, and it served as the centerpiece of their social campaign.
Coke and Adobe invited artists and designers to develop short films, animations, and graphics inspired by Coke and the 2020 Olympics in Toyko. I produced this film as part of their social media campaign to entice creators to submit their art.
I wrote and produced a series of nine videos in support of the National Portrait Gallery exhibition The Outwin 2016: American Portraiture Today. Primarily created for social media channels and YouTube, the videos also played together as a loop within the exhibition.
Below, first prize winner Amy Sherald shares her technique, and Jerry Saltz, Senior Art Critic for New York Magazine, talks about the jury process.
When the Renwick Gallery reopened after a two year renovation, they needed a campaign to tell visitors they were back. I supervised the creation of two videos: 2-minute film that explored their opening exhibition, WONDER, and a 30-second sizzle for social media and broadcast. The videos capture the magic of WONDER for all to see.
When the Smithsonian Institution launched its first ever Kickstarter project to conserve, digitize, and display Neil Armstrong’s spacesuit in the National Air and Space Museum, they knew video would be an integral part of the campaign. I produced and coordinated the main campaign video, which ran on the Kickstarter project page, Facebook, Twitter, and other social media platforms. I also produced several videos updating supporters during the campaign. The project soared past its initial goal of $500,000 in just five days, ultimately raising nearly $720,000.