Author: andreabloom

The People v.

I researched, wrote, and developed the Webby Award-winning YouTube series The People v., in collaboration with Complexly. This series served as a companion piece and marketing tool for the PBS docuseries Philly D.A. We went from story ideas to four published episodes in just a month. I served as both a primary writer and script editor, and I post-produced all episodes.

 

 

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Belly of the Beast

I produced the promos and cold open for this important documentary about illegal sterilizations in women’s prisons and the two women who wage a near-impossible battle to stop them. To create an effective campaign for the film, we had to balance the drama inherent in the story with the sensitivity of the subject matter.

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Adobe 1-Minute Tutorials

I produced several films for a fun, 1-minute tutorial series with Adobe Creative Cloud. The series teaches viewers on Facebook and YouTube interesting and useful techniques for a range of creative products, including Premiere, After Effects, Illustrator, and XD. The above video explores how to recolor an image in Illustrator, while the below film teaches editors how to make a ghost effect.

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Medallia Anthem

To visualize how data can be captured in the blink of an eye, we “stopped time” in this brand video for Medallia. Using a combination of both practical and post effects, we managed to make one moment last for 20 seconds. I produced this video in support of Medallia’s rebranding efforts, and it served as the centerpiece of their social campaign.

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Coke x Adobe x You

Coke and Adobe invited artists and designers to develop short films, animations, and graphics inspired by Coke and the 2020 Olympics in Toyko. I produced this film as part of their social media campaign to entice creators to submit their art.

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What is the Anthropocene?

I wrote and produced this animated explainer introducing Smithsonian viewers to the concept of the Anthropocene – a new geologic epoch delineated by humanity’s impact on the planet. The first in a multi-part series, this film describes the far-reaching effect of human actions.

The second episode I produced, below, illuminates how humans have modified food over time.

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National Portrait Gallery

I wrote and produced a series of nine videos in support of the National Portrait Gallery exhibition The Outwin 2016: American Portraiture Today. Primarily created for social media channels and YouTube, the videos also played together as a loop within the exhibition.

Below, first prize winner Amy Sherald shares her technique, and Jerry Saltz, Senior Art Critic for New York Magazine, talks about the jury process.

 

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Life Noggin

I wrote over a dozen scripts for the educational science series Life Noggin, including episodes about space, medicine, geology, biology, and technology. For each script, I performed detailed research and fact-checking to ensure we held ourselves to the highest editorial standards. My videos averaged 1 million views each.

 

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DNews

While working with Discovery Communications, I produced over 300 episodes of DNews (now called Seeker), a science and technology web series with over 2 million YouTube subscribers. I was responsible for the creative vision of the show and directing the daily production, including managing the team’s associate producers and interns. I also maintained the rigorous production calendar for 10 episodes a week.

Below are two of the most popular DNews videos I worked on, both of which garnered over a million views in their first week.

How Hackers Really Crack Your Passwords

 

What Really Happens When You Swallow Gum?

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Ask Smithsonian

I produced over a dozen episodes of Ask Smithsonian, an editorial web series that answered intriguing questions about science, history, and culture. The show tackled everything from why flamingos stand on one leg to how bodies become mummified.

In the above episode we find out why humans get prune fingers. Below we answer: is it true that elephants can’t jump?

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Renwick Gallery

When the Renwick Gallery reopened after a two year renovation, they needed a campaign to tell visitors they were back. I supervised the creation of two videos: 2-minute film that explored their opening exhibition, WONDER, and a 30-second sizzle for social media and broadcast. The videos capture the magic of WONDER for all to see.

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Reboot The Suit

When the Smithsonian Institution launched its first ever Kickstarter project to conserve, digitize, and display Neil Armstrong’s spacesuit in the National Air and Space Museum, they knew video would be an integral part of the campaign. I produced and coordinated the main campaign video, which ran on the Kickstarter project page, Facebook, Twitter, and other social media platforms. I also produced several videos updating supporters during the campaign. The project soared past its initial goal of $500,000 in just five days, ultimately raising nearly $720,000.

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