The National Association of Federal Credit Unions asked for a short, energetic video that would entice credit union executives and staff to go to Montreal for their annual conference. Out of five creative treatments that I wrote, we settled on an upbeat, jazzy option that used the conference theme, The Powerhouse Event, as inspiration. Playing off of the word “power,” I came up with phrases that describe the conference experience, then combined those with clean, quick graphic transitions and beautiful images of Montreal.