Category: Campaign

Reboot The Suit

When the Smithsonian Institution decided to launch its first ever Kickstarter project to conserve, digitize, and display Neil Armstrong’s spacesuit in the National Air and Space Museum, they knew video would be an integral part of the campaign. I produced and coordinated the main campaign video, which ran on the Kickstarter project page, Facebook, Twitter, and other social media platforms. I also produced several videos updating supporters during the campaign’s run. The project soared past its initial goal of $500,000 in just five days, ultimately raising nearly $720,000.

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Renwick Gallery

When the Renwick reopened after a two year renovation, they needed campaign to tell visitors they were back. I supervised the creation of two videos: 2-minute film that explored their opening exhibition, WONDER, and a 30-second sizzle for social media and broadcast. I interviewed the Curator-In-Charge, Nicholas Bell, then arranged for Black Llama Films to shoot b-roll of the gallery and edit both pieces. The videos capture the magic of WONDER for all to see.

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National Association of Federal Credit Unions

The National Association of Federal Credit Unions asked for a short, energetic video that would entice credit union executives and staff to go to Montreal for their annual conference. Out of five creative treatments that I wrote, we settled on an upbeat, jazzy option that used the conference theme, The Powerhouse Event, as inspiration. Playing off of the word “power,” I came up with phrases that describe the conference experience, then combined those with clean, quick graphic transitions and beautiful images of Montreal.

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Alaska Wilderness League

As part of a national campaign for the Alaska Wilderness League, I produced three videos about the need to preserve our wild lands and the harmful impacts of drilling and mining operations. The above film introduces viewers to the Alaska Wilderness League, while the below videos profile two of Alaska’s most precious natural spaces: the National Petroleum Reserve and the Arctic National Wildlife Refuge.

 

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